Building on the analysis of the creative potential of over 100 Italian cities and provinces, published in the Report “Italy in the Creative Age” and leading to the creation of the first Italian Creativity Index, I have worked on city-specific projects aimed at strengthening their innovation ecosystem and attractiveness. I have collaborated with the Creative Class Group (founded and led by professor Richard Florida) on several other projects, supporting him in the construction of indices such as the first Global Creativity Index (featured in the Financial Times, Harvard Business Review and other international outlets).